What menu penetration means, and why the denominator decides the numberPenetration is the simplest figure in menu analysis and the easiest to get wrong. The number itself is almost meaningless until you know what it is a share of.
Why delivery menu prices are not restaurant pricesAlmost every menu dataset available for this region is built on delivery platforms. That is a different market with different prices, and for several questions it has no data at all.
How to benchmark a restaurant menu against its marketMost menu benchmarking fails on one of four decisions, all of them made before any number is calculated. Here they are in order.
Why menu benchmarks use the median, not the averageMenu prices are skewed almost everywhere, and skew is exactly the condition under which an average stops describing anything.
On-trade market research in the UAE: what is actually measurableThe UAE hospitality market is heavily written about and thinly measured. Before commissioning research here, it is worth knowing which questions have evidence behind them and which have only opinion.