Spirits Depth Report

Depth is the question a spirits portfolio actually turns on. Not the average price of a pour, but how many listings a serious bar carries in a category and how high the shelf goes. That is readable from published lists and almost never published.

One point of vocabulary that shapes the report: the market does not print the words the trade uses internally. Lists say tequila and mezcal, and they say cognac. Whisky is divided by origin rather than by type. The report follows the printed list.

The questions this answers

• How deep is the market's shelf in our category, and where does ours sit?
• What does the city charge across the range, from the standard pour to the top of the shelf?
• How far above the everyday listing does the premium end reach?
• Is there room at a price point we have not entered?

What is inside

Why this one

It sizes a whole category in premium Dubai from published prices, which is a different and harder claim than counting how many bottles were sold into the city.

What MenuIndex does not do

• No aggregators. Delivery platforms, reservation sites, review portals and listing directories are excluded as sources. A menu published through those channels is edited for the channel and priced for a different margin, so it is not comparable with a dine-in menu.
• No restaurant is identified. Reports describe the market. No individual business is named, quoted or ranked, in the text, in a table or in an example.
• Nothing is estimated. A price is never inferred, modelled or filled in from a similar dish, and any breakdown drawn narrowly enough to point at one business is withheld rather than published.
• No advice. A report is market intelligence, not consultancy. It states what the market prints and leaves the decision where it belongs.

This title sits in Wine, Spirits & Bar. Full rules in the methodology.