Zero-proof and soft drink pricing, Dubai

Every bar list in Dubai carries a zero-proof section, and almost nobody knows what the market charges for it. The interesting figure is not the price on its own but the gap: how a drink without alcohol is priced against its counterpart on the same list.

The report covers the whole drinks side of the menu, because that gap only means something when both halves are read from the same document.

priced drinks in the dataset37,174

CollectionContinuous

AvailabilityOn request

The questions this answers

What does the market charge for a drink served without alcohol?
Is the zero-proof list priced as a product here, or as a discount?
How wide is the gap against the alcoholic counterpart on the same list?
Are we leaving revenue on a section a large share of our guests order from?

What is inside

The gap itselfThe typical price with and without alcohol on comparable lines, with both figures printed and the difference given in dirhams and per cent.

Distribution of the zero-proof listThe median for the alcohol-free list across the market.

The gap on one listWhat a cocktail costs against a non-alcoholic drink on the same menu, read inside each list rather than across the city.

The rest of the soft drinks listCoffee, tea, juices and waters read separately, because they are priced as a different product.

Methodology note and appendixSelection rules, counting rules and the structured tables.

Why this one

The report where the commercial case is easiest to state: the section is ordered by a large share of guests, priced by instinct almost everywhere, and published in full by everyone.

What MenuIndex does not do

No aggregators. Delivery platforms, reservation sites, review portals and listing directories are excluded as sources. A menu published through those channels is edited for the channel and priced for a different margin, so it is not comparable with a dine-in menu.
No restaurant is identified. Reports describe the market. No individual business is named, quoted or ranked, in the text, in a table or in an example.
Nothing is estimated. A price is never inferred, modelled or filled in from a similar dish, and any breakdown drawn narrowly enough to point at one business is withheld rather than published.
No advice. A report is market intelligence, not consultancy. It states what the market prints and leaves the decision where it belongs.

Price

AED 2,900 · with breakdowns AED 6,900

One report on the subject above, or the same subject broken down by cuisine, price level or licence. Send the question first: we check the dataset before quoting, and where what stands behind your question is too thin to answer it honestly, we say so instead of estimating.

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This title sits in Wine, Spirits & Bar. Full rules in the methodology.

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